RESUME
SUMMARY
Director Level Experience | Individual Contributor Skills
I have more than 30 years of experience in marketing and corporate communications. Because I provide a unique blend of director-level experience and the ability to complete all required work myself (rather than hiring expensive agencies), I am an ideal fit for cost- and efficiency-conscious programs. I use a common-sense approach and can manage subcontractors or personally complete 100% of the required work, from developing a strategic plan to executing the details of the program. This allows me to significantly streamline the communications effort and consistently produce effective and cohesive results. I build on my deep familiarity with my customers' products to not only plan and execute communications programs, but also extend the conversation directly to customers by conducting sales presentations and fostering new relationships.
In addition to providing communications support to established corporations, I have initiated communications programs at 16 startups as well as led the communications and investor relations efforts for multiple venture funding rounds and two successful initial public offerings.
key roles
Marketing Director | LBX Food Robotics | 2020 - present
Serve as virtual marketing department, including everything from branding and strategy through completing all related hands-on tasks including writing and designing marketing collateral and press materials, building and maintaining the company website in WordPress and Wix, and planning and executing PR and social media programs. Additionally, this role includes defining and executing marketing campaigns, responding to all inbound sales inquiries, conducting sales meetings and presentations, and nurturing leads into customers.
Marketing Communications Director | Calxeda, Inc | 2010 - 2013
Managed marketing communications efforts including company website, collateral materials, events and social media. Provided all content development for print and web materials including graphic design and layout, copywriting, photography, and print management. Planned and produced training and event videos. Managed extensive PR and tradeshow participation in North America, Europe and Asia, including strategy, event logistics and design. Coordinated co-marketing and joint PR efforts with customers.
Director of Corporate Communications | Zilker Labs, Inc. | 2003 - 2007
Responsible for establishing Zilker Labs’ brand and promoting the company’s technology and first products. Managed all aspects of the communications effort, including overall strategy, marketing communications, technical publications, strategic analyst and media relations, tradeshows, advertising and website.
Director of Corporate Communications & Investor Relations | Silicon Labs | 1998 - 2003
Directed Silicon Laboratories’ corporate communications, including defining and advancing the company’s communications strategy through a cohesive program that included marketing communications, investor relations, public relations, technical publications, corporate website and sales communications. Managed internal and contract communications teams and functioned as individual contributor, developing a wide range of marketing and investor materials. Led communications portion of Silicon Laboratories’ IPO in March 2000.
Austin Operations Manager | Imperial Litho & Dryography | 1997 - 1998
Managed Austin site of Phoenix-based printing and communications consulting company, including supervision of 22 employees. Responsible for managing key customer accounts, including Motorola, Jato Technologies, Level One Communications, Baxter Research, ESS Technologies, Cirrus Logic and Silicon Laboratories. Also functioned as individual contributor, developing various marketing materials and participating as an advisor on a Motorola global publications committee.
Marketing Communications Specialist | Crystal Semiconductor/Cirrus Logic | 1996 - 1998
Provided communications support for PC audio products, including development of marketing collateral, press releases and corporate website content, plus event management and coordination.
Senior Technical Writer | Motorola, Inc. | 1990 - 1996
Developed technical documentation, including data sheets, data books and technical briefs for MOS memory and MOS digital-analog products. Led development of full technical and marketing documentation set for international video teleconferencing chipset product.
OTHER ROLES
Abila | Graphic design & layout for mailers | 2013
AMD | Graphic design & layout, proofreading for print collateral | 2007 - 2009
Alert Core | Virtual marcom department, company launch support | 2015 - 2016
ATX LED | Copywriting, branding, graphic design, technical documentation, website | 2021 - present
Bella Luna Marketing | Graphic design, prepress, copywriting | 2012 - 2013
Black Sand | Initial communications strategy, PR, graphic design | 2006 - 2007
Briggo | Copywriting, PR | 2013
Circle C Child Development Center | Assistant teacher | 2014 - 2015
Dance Xplosion | Assistant teacher, graphic design, event planning | 2018 - 2020
ElementOne | Virtual marcom department, graphic design, copywriting, branding | 2009 - 2010
Equiphon | Branding, graphic design, copywriting, event planning | 2011 - 2012
InView Technology Corp. | Program management, branding, graphic design, copywriting | 2009 - 2010
Javelin Semiconductor | Virtual marcom department for company & product launch | 2008 - 2011
KETRA | Temporary general marcom support during early stages of company | 2013
Maxim Integrated Circuits | Graphic design, presentation development, copywriting | 2011 - 2012
Panorama Communications | Graphic design, editing, advisory, copywriting | 2007 - 2010
RFMicron | Strategy, PR, graphic design | 2013 - 2014
SATISFYD | Copywriting, graphic design, social media, digital marketing | 2021 - present
SigmaTel | Investor relations, copywriting, speech writing, analyst relations | 2003 - 2005
Sterling Information Group | Technical documentation, copywriting | 1997 - 1998
Services & Skills
• Strategy, planning, project management
• Media and analyst relations
• Customer relations and outreach
• Sales management via CRM
• Event and tradeshow planning and management
• Copywriting for blogs, press releases, technical documentation, and marketing literature
• Presentations and speech writing
• Investor relations
• Graphic design, layout, production, and print management
• Social media
• Website design and maintenance
• Video editing and production
SOFTWARE PROFICIENCY
• Microsoft Office (Word, PowerPoint, Excel)
• Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro, Acrobat Pro, Illustrator)
• Website and CMS tools (WordPress, Wix, SquareSpace, Weebly)
• PR tools (PR Newswire, BusinessWire, PRWEB)
• Social media (Facebook, Instagram, Twitter, Hootsuite)
• CRM tools (Salesforce, HubSpot, Constant Contact, MailChimp)